Like most companies today, information technology (IT) business is definitely looking for more customers or has the task of internal projects. To get a new customer or get a project accepted, will need to write a business proposal.
Never written one? A proposal-writing is not scared does not have to be a daunting process, and after writing his first proposal, all the others will come much easier.
That's because the objectives and structure of any business proposal are the same: 1) present, 2) highlight the services offered, 3) describe the costs, and 4) to persuade your prospect that you are choosing perfect for the project. You can also speed up the proposal writing process by using pre-designed and study the proposals of the sample templates.
The proposed basic structure is the same whether your business is network cabling, building and hosting websites, software coding, hardware design, implementation of a data center, optimizing internal processes, making training IT, or even ask for funding to start or grow a business IT. Here is the order of the sections of the proposal should follow: 1) introduce yourself, 2) a summary of the potential customer needs, 3) describe their products, services and costs, and finally, 4) provide information about your organization, their credentials and capabilities.
You should include details about your products, services and business experience relevant to the specific project of his client. So, as an example, web designers may need to include information about templates, widgets or basket of technologies; network specialists may be necessary to include specifications for cables and routers recommended; IT Managers can include lists of courses and certifications offered; and so on.
The most important thing to consider idea is that the objective of the proposal is to convince potential customers to give their contracts, convince your boss to sign-off on the proposed project, or possibly secure funding for a new company. To convince them, you must demonstrate that it can deliver the products and services they want. It is never a good idea to send their customers only a price list; it will not replace a real proposal.
Your proposal should be tailored to a specific customer and that customer needs. This means that you need to gather information about the customer to create a customized proposal to meet the needs of that specific client. Do not make the mistake of sending all your prospects a proposal identical sales. A proposal to an organization or specific person is much more likely to succeed.
Now, back to basic order described above, begin your proposal with a cover letter and a title page. In the letter, write a brief personal introduction and provide all relevant contact information so that the customer can easily get in touch for more information. The cover is exactly what its name suggests: A page with the title of your specific proposal (eg, "Proposed Services website Birchwood Company", "Building a Document Management System" or "Plan for updating the computer network of MWP Corporation ").
Then, after this introduction, write the section describing potential customer needs. In an extensive proposal for a complex project, provide a summary that precedes the detailed pages. The proposals to corporations, this summary is usually called an Executive Summary. In complex but less corporate proposals, the summary is usually called a Client Summary. On this page summary and detailed pages of this section, describe the needs and goals of its clients and discuss the limitations or restrictions that may be associated with the project. Do not insert your own ideas however; This section is where you demonstrate that you understand the customer's needs.
In the last section of the proposal, have the opportunity to promote their projects, products and services. In this section pages that describe exactly what you have to offer and what it will cost included. This section should contain pages with titles such as general services, benefits, features and cost summary, it must also incorporate more detailed pages that fully describe your products and services, explain how you can meet customer needs, and list of associated costs. You can use themes as hardware and software, equipment, options, scalability and so on.
Your specific business will determine the specialized topics and pages you need to include in your proposal. The size and scope of the project will determine how many themes and how much detail is needed.
A web design and hosting company might need to include topics such as Project Deliverables, Storyboard, Features, Technical Focus, Plan production, hardware and software as well as the development and accommodation contract.
An IT training company might need pages such as services, training plan, exercises, curriculum, prerequisites, Restructuring, materials and an outline.
An IT consultant can use the services provided, Cost Summary, Project Summary, References, Certifications and our customers to start. Sales proposals
Will use topics such products, services, customer service, benefits, features, case studies, warranty, price list, requirements and so on.
If you are proposing an internal project of the company, not only do you need to look good, have to make sure your boss looks good. You need to trust that will give birth to obtain their support. Include topics that show you understand all aspects of the project. Make sure you've assumptions considered, risk analysis, contingency planning, accountability, SWOT analysis and the expected results.
A project network cabling, data center infrastructure or related issues may require facilities, site planning, Infrastructure, Safety Plan, Plan Expansion, storage, analysis Location, diagrams, drawings, equipment, and so on.
Hardware and software designers can include documentation requirements, specifications, Technical Approach, Project Management, Compliance, system requirements, interface requirements and certifications. Hardware designers in particular, may also need topics such as Manufacturing, engineering, production planning, capacity, resources and resource allocation. A
IT project to the government could be even more complex because it will have an RFP with the standards that must be met. In this situation, be sure to use the Matrix of Compliance RFP Cross Reference, government grant / contract Cover and any other matters that are specifically required by the PP.
A business seeking funding must include pages as a competitive analysis, industry trends, market and audience, Marketing Plan, Insurance, Liability, Disaster Recovery Plan, Time Line, Funding Request, the provided services, products, Company Operations, Revenue Projection, funding sources, uses of funds, personnel, legal structure and any other matters required by the lender. Proposals for funding or investment also require certain financial information like your analysis of Cash Flows, Balance Sheet, income, profit margin, Statement of Income, Operating Costs, and so on.
In this section of the final proposal, one must provide pages describing your organization (about us or Company History), and the pages that explain their skills and experience or provide information to other customers. These pages are our customers, staff, References, Testimonials, qualifications and skills – you need to instill confidence in the potential client that can deliver the goods and services they are seeking.
So there you have it: All the basic steps to creating your proposal. Now for the finishing touches. After inserting all the words and the details of your proposal, spend some time making it visually appealing. Add your company logo, choose different fonts or use custom bullets, or consider using colored page borders. Do not go overboard, though; you need to match the style of your proposal to the style of your business.
Not send your proposal out before spell check and proof of each page. If possible, have someone outside the organization or project then pass final review. It is too easy to overlook mistakes in family information.
Finally, the proposal print or save as a PDF file and deliver it to your customer. In the world of modern business, is widely seen to email the PDF files, but note that a printed, signed personally, and (where possible) proposal delivered by hand could make a bigger impression, because it shows that is willing to make an extra effort to do the job.
You can now see how business proposals vary widely in content due to the variety of IT business and variety of projects for which proposals fit. Contents of the proposed venture will be unlike any other. But you can also see that all proposed IT will have similar formats and follow the same basic structure.
To accelerate the process of writing proposals, you can use the pre-designed templates Proposal Kit. They contain easy to understand instructions and suggestions and examples that will guide you to provide appropriate content. Includes many sample business proposals for all types of IT businesses, too; they can give you a head start in creating their own winning proposals.