Current job with marketing offer of e-commerce service. It highlights the essential steps of marketing of a company offering new services building websites, design, programming, development and promotion. The service is supplied exclusively online through the company website. The online business operations include ordering, agreement on requirements, design development, and providing constant customer support.
The service implementation process should include the following steps: Define objectives
site. This may include either physical or discussion meeting the product in question via the Internet.
-The development of the structure of the website. This step is intended to flash out the technical aspects of the site. It should include the definition of the necessary technology, the type and specifications of site navigation.
-Website design and built. The development of design and graphics of the site. This can include the development of genuine creative approach of the company in the development of graphic looks of the order, or the fulfillment of the requirements presented by the client and the general appearance of the project.
-Website programming and built. This step depends on the details of each specific project and raised specific requirements regarding the quality and level of the site. Furthermore, this process varies according to the type of customer and destination of the site contemplated. All features of the site are subject to examination and verification by the specialist and the client of both companies. -Technical
release site. Once the technical aspects of the finished project, the client must be provided with free consultation, along with other site marketing and promotion services, technical and practical advice.
-Ongoing site maintenance. This is the stage where the task of creating the customer site was completed. But the company guarantees keeping all its sites current in terms of graphics, technology, navigation and usability. After the release of the site, the company continues to work with the customer and the establishment of a timetable for the review website and regular maintenance to meet customers' requests', adapt to users' assessments, incorporating new system upgrades and new technologies.
Is a fact that the idea of Internet commerce like this is not new, and for a new company to enter the market and receive the benefits of your business, you need to invent new elements in the offered service. The innovative elements that this project contains compared to many competitors operating in IT e-commerce market are based on a combination of cost leadership and differentiation generic strategies (according to M. Porter, ). Therefore, the project was launched in format B2C, although there may be differentiation of customers and hence differentiation level and variety of services offered to each individual customer, and the project is for profit , if the small business. This new business is intended to compete with the two major commercial providers of web development and representatives of small businesses dealing with this problem.
Another unique feature of the project is wide range of services included in an offer business. This includes: Web design, redesign of existing, ability to work with many programming languages, site management, allocation of search engines, animation, offer free hosting, registration email, webmail and POP3 access, FTP tools, web statistics, registration of domain names, other services like website consulting full life, creating flash animation, development of graphic design and logo, e-commerce and shopping carts purchase, construction management, administration and maintenance, advertising banners, marketing, engine position improvement and promotions, search engine optimization, software testing and even online training.
The e-commerce industry is one of the industries fastest and most dynamic in the world. Today it is very difficult to define precisely the impact of the Internet on trade in exact figures, but according to estimates by 2000 there were about 260 million Internet users worldwide since mid-2003 their number has grown more twice and reached 580 million people. By 2005, their number is estimated to reach more than 770 million.
These figures show that the Internet has become very important and significant medium enterprises through which buyers and sellers not only conduct transactions previously conducted live, but perform operations specific online purchase and businesses for sale. Just three years ago, in the first three quarters of 2002, according to figures from the Commerce Department , e-commerce transactions amounted to more than 20 billion dollars. Keep in mind that these figures are significantly lower than the actual number of actual transactions.
Today, electronic commerce is booming. The market size of e-commerce has reached immense volumes. Moreover, this tends to accelerate growth. At a time when in 2002 the total sales volume of electronic retail business of America is set at $ 44 billion, a year later was increased to 56 billion. Then in 2003, online sales made only 1.6 of total sales, providing the ground to suggest that there is a very large growth potential. Online sales are expected to increase to 2.9% in 2007. Thus, the strength of the Internet economy became more integral part of the entire US economy than it has ever been. Research by Cisco Systems (available at ) shows that the Web is transforming the way we work and revenue from Internet transactions annually grows by more than 50 percent.
Jupiter Research  reports that US Internet B2B trade rates increased significantly in the last 5 years and the amount of $ 336 million in 2000 to $ 6.3 billion in 2005. Jupiter mentions five industries with more than half of all buying and selling online. These are: Aerospace and defense, chemicals, electronics, automotive and spare parts and computer and communications equipment and software. Among these industries, computer and communications equipment and software is leading with estimated number of online sales this year 2005 reaching $ 1 trillion.
That is very important for the current study, since the project in question will be launched in the computer industry and communications. Therefore, in view of the trends mentioned in the e-commerce industry, it can be assumed that the direction of the business of one connected to the online service and e-commerce, despite the strong competition, has every chance to develop and succeed as this sector more market is subject to improvement, development and transformation. Since the number of Internet users is growing and the number of companies that are willing to be represented on the Web is increasing along with the number of companies launching online business, there are very high and further increasing demand in the provision of programming, design, web development and marketing. Therefore, a new company in the industry theoretically has solid opportunities to enter the market, which is saturated, and develop successfully. Based on mentioned above, the outline of relevant target market is clearly commercial.
The aim of the project is very vast market. It varies from individuals with the minimum requirements in terms of functionality, appearance and program possibilities of the site, to large companies with more solid and expensive orders. Since they are not very different types of customers with different interests and needs, each requiring different approach and professional level of performance, they must be segmented into different groups. By segmenting customers, the company increases its chances of success.
Customers were divided according to the level of complexity of the desired product. After such criterion, three levels can be distinguished: Those requiring basic site development; intermediate level, and sophisticated. Basic level implies a relatively low cost of services and is fine for individual customers, businesses, non-specialized professionals, for example, in the online sale of a small range of products. According to its name, this solution limited functionality, simple design and rapid implementation of the order is anticipated.
second group of customers comprises those with intermediate level orders. Such sites should include …