Business System Planning

It can be very easy for the novice Internet Marketer, who has separate income to invest in business, to spend freely on information products and AdWords campaigns. Rationalizing that “You have to spend money to make money” is very easy to do. Don’t fall for it! It’s a bad idea and an unsound business practice. Unfocused spending can become a habit that is hard to break. Too much debt can stifle a business at the time when a bit of credit or cash could carry it over an economic bump in the road. XXBR2 There are times when being generous to your customers will reap even bigger profits in the future. Planning, in advance, is absolutely necessary to make sure your generosity is not killing your bottom line. As you grow in your business, you will learn how to “leverage” free bonuses, “loss leaders” and other ways of giving more value than you receive in payment. NEVER indulge in giving away value without a clear plan for recouping the loss in the future. XXBR2 Copying what someone else does, without understanding why and how that person uses it in business is another major mistake the novice business owner can make. Just because your competition, with years of experience and financial reserves you do not have, gives away products or services at a loss does NOT mean you can do the same. Use you imagination and find ways to offer additional value or content without dipping into your capital to do so. XXBR2 The same goes for spending on outward appearances. You really don’t need a company car if you’re an Internet Marketer. The same goes for extravagant clothing, office space, unnecessary staff, offline advertising just to “brand” yourself, etc. Several of the practices of “brick and mortar” businesses are commonly a waste of money when it comes to physical appearances. Feel free to spend your actual profits on yourself, as a reward. Just don’t pour cash down the drain with the excuse that, “It’ll make me look good” offline. XXBR2 Not mostly all spending decision you will make has to be determined by what is cheapest. Sometimes, the most expensive solution will end up being cheaper, in the long run, than a less costly solution that doesn’t perform. Having to do something over, at a loss, can be very costly. Examine carefully what you need to accomplish a task and purchase the best tool for that job. In many cases, there will be free or very inexpensive software and “scripts” that will do the job as well or better than the costlier versions. In other cases, the free or cheap version will just get you into trouble. Learn to identify the differences! XXBR2 Finally, learn the value of measuring your “metrics”. Statistics like how many visitors you need to make a sale, what percentage of your list are active buyers, how much your AdWords cost-per-click is changing, etc., will allow you to find ways to save money and increase your income. “What can be measured can be managed.” Learn how your particular business model can be measured and tested to improve your profitability. Sometimes, a simple change can increase your profits manyfold. Simply increasing your conversions of views to sales in one area could be expanded to many areas, multiplying your profits with just a simple “tweak”. XXBR2 It can be seductive to see money pouring into your PayPal account. You may be fooled into thinking that a bunch of money automatically means success. Even worse, you may be deluded into thinking that once it starts, it will not stop. There are no guarantees in business. Careful planning and cash management is vital to your survival. Get help in learning how to protect yourself and your business from unnecessary losses and finding ways to increase your revenue. Never leave that to chance! XXBR2


Business Plans For Small Business

If you read up on trends in business or home business, then you’ve probably seen quite a few articles recently on the pet industry. To put it briefly, more and more people are owning more and more pets. The figures are amazing, both in terms of numbers of pets owned and amounts spent on pets. XXBR2 According to the APPMA (the American Pet Products Manufacturer’s Association), pet spending has more than doubled from $17 billion in 1994 to about $38.4 billion in 2006. And spending is not just on basics like food or routine veterinary care. XXBR2 APPMAs National Pet Owners Survey shows 27% of dog owners and 13% of cat owners buy their pets birthday presents, and 55% of dog owners and 37% of cat owners buy their pet holiday presents. High-end retail goods and services such as pet spas and hotels, pet therapy and expanding veterinary services such as joint replacement surgeries and delicate eye procedures are becoming more XXBR1 common. XXBR2 Baby boomers (whose children have grown up) and young professional couples (who delay having children in favor of careers), are fuelling much of the growth in spending. They turn to pets to fill the void and generally consider their furry companion a best friend or member of the family. XXBR2 So what does this mean for you? XXBR2 Maybe not much, unless you also consider the continuing growth of and interest in self-employment and home based business. For many people, corporate downsizing, reduced pension plans or health care coverage, outsourcing and the sheer desire for financial independence are good reasons to consider starting a full or part-time business venture. XXBR2 It’s this combination – the booming pet industry and the need for supplemental or replacement income – that makes it worth your while to examine the pet industry. After all, if you’re going to start a business, it makes sense to start one with a growing customer base and high demand. XXBR2 Not that a pet-related business means you’ve to work directly with pets. Or get a degree in veterinary science. Or pay thousands of dollars in fees to open up a pet store franchise. When you consider that many pet owners have higher-than-average disposable incomes and full time careers too, products or services that go beyond the traditional can be surprisingly profitable. XXBR2 For example, if you do like to work directly with cats, dogs or small animals, dog grooming and pet sitting continue to be viable businesses. But they are just the beginning. If you prefer less competition, consider pet photography, or becoming a pet massage therapist, or raising one of the popular new crossbreeds such as Puggles or Labradoodles. A doggie day care might be fun. There are even people whoever conduct parties for pets, to celebrate birthdays and other events like graduation from obedience school! XXBR2 But you can start a pet-related business even if you can’t stand dogs or are allergic to cats. Remember, pet owners today spend a lot of money both to pamper their pets and to make owning a pet more convenient. XXBR2 So you could sew designer clothes for dogs or designer dog carriers. You can fulfill an ongoing need of pet owners by starting a pet food delivery service, or take care of animal waste through a pooper-scooper enterprise. You could write a newsletter focused on the care of tropical fish, or design and sell dog houses. XXBR2 It’s a purr-fectly good time to start a pet business! XXBR2


Business Planning Cycle

In part 1 and 2 we looked at generating leads and converting interest into purchase decisions. Now it’s time to seal the deal. Closing and delivery round out the four stages of the sales led business cycle. XXBR2 Closing – Negotiating the Details and Signing the Deal XXBR2 Closing is all about negotiating the details and agreeing to delivery and payment details. This happens after the customer has seen the value and made a decision that they need to buy. Closing includes things like choosing the color, options and accessories, negotiating warranty, agreeing on the final purchase price and discussing delivery options. As you read this you are probably starting to see that it can be very advantageous for a company to delay discussion of these points until after the buying decision is made. XXBR2 Right up to the point that we, as people, make a mental decision to purchase something any little problem can make us change our minds. Consider the last time you bought a car. Did you pay a little more than you were planning to initially? I know I did. My first brand new car was a Jeep. I wanted something under $20,000 and they were advertised as starting from $17,500. So I went for a look. I drove a few different ones over the course of several weeks. I talked to the sales people and changed my mind a few times because I saw a scratch, or did not like the color. Then one day I was feeling good and went to drive another one. This one had some extra options and looked especially good. Some young women at the lot commented on how much they liked the Jeep I was driving and I decided I was going to get one. I made a mental decision to buy it. I started to imagine taking it home. I imagined driving it around, and all the complements I would continue to get from young women like the ones at the car lot. I told the salesman who was helping me that I wanted to get one and he switched from converting to closing as we went inside to discuss the details. The $17,500 model was not available. They had one for $19,000 but it did not have the chrome wheels or the back seat, or the same stereo… The convertible top was extra, the back seat was extra. To make a long story short I walked out of the dealership with a $24,000 jeep and several optional extras. I would not have even looked at a $24,000 jeep at the start, but after I had made the decision to buy it the emotions took over and it was relatively easy to get me to agree to the new costs. I loved that Jeep. I never regretted the decision to buy it, or the decision to spend a little more and get the options I wanted. XXBR2 Closing is when both parties have committed to making it happen, and both are very motivated to sign the deal. Once I said I wanted to buy the Jeep, not only was I committed, but so was the sales person. He knew that if I walked away at this point it would be because of him, not because I had any remaining indecision. He had already started to imagine the commission cheque in his pocket and the things he would do with it. We both had a vested interest. We were both committed to coming to a suitable arrangement. We both had to give the other what he wanted to get what we wanted. XXBR2 Closing provides a powerful opportunity to add value to any sale to both the customer and the seller. It is important to recognize it as a separate stage in the sales process. XXBR2 Delivery XXBR2 Delivery can be both the final stage and the first stage from a sales perspective. On the one hand, once the initial sale is made the hard part is over and you just need to tell the factory, or warehouse or service provider to go deliver the solution as agreed on. On the other hand, prompt professional delivery of the solution can result in a very satisfied customer who will be ready to buy from you again the next time they need a similar solution. A good delivery experience can get you a long way towards the next decision to buy. Conversely a bad delivery experience can result in product returns and a virtual guarantee that you will never get another sale from that customer. XXBR2 Effective sales led organizations pay special attention to the delivery stage. It is easy to think that the sale is over as soon as the contract is signed, but the best sales led organizations realize that this is merely where the next sale begins and make sure all opportunity is taken to satisfy the customer and make the next sale easier. XXBR2 The business cycle from the a sales perspective is three quarters about selling (leads, conversion, closing) and one quarter about the rest of the business (delivery). This perspective of business expands the portion of the business that sales people have direct impact on, and minimizes the visibility of activities they have little or no influence over. The sales perspective of business is very useful for training sales people on the major things they need to be doing to help the business and the customer. The sales perspective is also very useful in training the rest of the business how important it is to support their sales team. Without sales, there is no business. XXBR2


Copy Of A Business Plan

If you’ve read any of my other reviews, you’ll know that I am NOT associated with Carbon Copy Pro or Wealth Masters International, hence I’m not trying to sell or encourage you to take action regarding this business. My comments are based on observations online and telephonic contact with this company or their affiliates. XXBR2 Can someone really ‘make’ any money with a home based business? To respond to that statement, I want to touch base on the business of network marketing. If you have received proper business and financial education, one would understand the components that drive network marketing and view the lucrative and solid model it presents. All corporations are “pyramids” and have production cash flow all the way up to the CEO or President, from the work of others. MLM/ Network Marketing is designed to provide the same opportunity for those lower in the corporate pyramid as that of a CEO. It is a production based business and breeds success from a strong work ethic, dedication, perseverance, discipline and knowledge. XXBR2 Again, I am not affiliated with Wealth Masters International or any other MLM or network marketing opportunity. I investigated Wealth Masters International and found that it is an educational, legitimate and lucrative business. To defend Wealth Masters International against the ‘nay Sayers’, I first want to express that WMI’s consultants are not the people providing the financial advice. WMI has set up an alliance of established corporations who specialize in estate planning, financial planning, credit restoration, and more. Those are the alliances that provide the advice, not the consultants. XXBR2 Secondly, the compensation plan that Wealth Master International offers is not a ‘1-up or 2-up’ type system. The compensation plan is based on direct sales (consultants receive income from all enrollment that they make from the beginning), as well as residual income. To be candid in replying to the critics, do not express your opinion about a subject or a business when you do not have knowledge of or understand the business. XXBR2 Thirdly, MLM and Network Marketing does not have the positive reputation it deserves, because there have been businesses who have exploited their affiliates for money, as well as affiliates who do not understand the discipline and dedication needed to become wealthy. If money does not come to them quickly, they moan and groan negative energy. The same holds true for any industry that exists, one bad seed grows negativity. Any business takes TIME to produce. Overall the businesses associated in network marketing are positive. Do your due diligence and research and survey those affiliated with the business, and make an informed decision. XXBR2 The consultants I spoke with indicated he belonged to the “Six Figure Wealth” group. This is a team of Wealth Masters International Consultants who utilize the Carbon Copy Pro marketing system. Several SEO experts in their team create an net presence second using 80 percent FREE advertising. This is a GREAT BENEFIT to any business! XXBR2 Lastly, I want to make a point for all non mlm/networking marketing believers. Forbes annually distributes a list of its Top 20 Small XXBR1 Businesses, and on its 2006 list (as well as in previous years) one of the businesses mentioned is Usana Health Sciences, a publicly traded network marketing company. I believe that statement speaks for itself. If I’m reading my cards correctly, Wealth Masters International and the alliance with Carbon Copy Pro will put them in this category within a few short years. XXBR2 Also, anyone can go to a bookstore and purchase, or briefly read through, Donald Trump and Robert Kiyosaki’s latest book. It contains a section dedicated to their thoughts and opinions on Network Marketing. It is up to you to read their comments, but their feedback is positive. XXBR2 Wealth Master International consultants are readily available by PHONE, so do you due diligence as you would with any business. I don’t know about you, but I prefer to talk rather than read when I’m finding out about something. XXBR2 The Your Six Figure Wealth Team, Carbon Copy Pro and Wealth Masters International offer a good opportunity for the right person. It deserves due diligence. XXBR2


Business Marketing Strategy

One effective business developing strategy is all about the cost of your products or services you offered. It is an important medium to get your win the confidence of your prospect clients- a good deal pumps profit for your business. However, you have to recognize the fact that affordability + quality bring out the best performance for your business strategy game. In other words, you have to (as much as possible) lessen the cost without compromising the product or service quality. XXBR2 Cost efficient product or services augment your reputation in the market. Meaning, your product or services should perform well even if it costs lower. You have to remember that customer does not want to end up with regrets even if the product they subscribed is given at a lower price. XXBR2 In electronic or e business marketing strategy, the same idea would apply and (perhaps) much important to apply because you are dealing clients in the global arena. You have to make it sure always that you apply your business strategy game- affordability and quality. Low ticket offering should be considered. XXBR2 Your primary goal is that to match low priced quality goods or services to prospects. Your demonstration on how your offerings will outdo others in the market can make you to profit in volume because you have gain the confidence of your clients to patronize your product or services. XXBR2 Once you have established this business development strategy in the market or organization, you may find that your business performance is expanding. Surely, you will encounter some more interaction with more clients paving the way to find more interested with your offering and may want other good or services you can offer. This business strategy game really help you to achieve success in your business. XXBR2 Providing more goods or services that are in almost the same range of price allows you to elevate your profit. This is referred to lateral selling, sometimes, and this business development strategy, if implemented, provides a real boom for your business ( whether it is on on-line or off-line business). XXBR2 Simply think this idea, you don’t really need to make your product and services in higher prices or even offer some enhancement which you have already sold to elevate your profit ( of course increase of raw materials is another story), you just need to consider on how to gain your clients’ confidence by having this business developing strategy:affordability + quality. XXBR2 Always remember also, to succeed in business, all you need to do is provide what your clients really need. If you can target want they want, surely, you’ll achieve development that you’ve been wanting. XXBR2