Your general contracting business has been running for a little while now, and you’ve maybe burned through your existing or referring client base. What do you need to do in order to bring in those additional calls, to have your contractors out doing the work that you’re selling? That’s where advertising and marketing come in, and for a small business, there are fewer things more important than getting your name out there.
Perhaps the largest driver of business for most contractors is word of mouth. You do a great job for a client, and they tell or show their family and friends the great work you did. After a while, this pool may dry up, or you start seeing that the trickle isn’t fast enough. That’s where it’s a smart idea for any new small business owner to look at what they can do on the physical side in order to stay on the tongues of people.
Business cards, door hangers, lawn signs, vehicle wraps, and many other forms of advertising have been used for years to bring those additional calls. As your van sits in the middle of a street, you want people to be able to drive by and see that your company is the one providing construction or contracting services to those in the home. Similarly, you want to be able to showcase your business throughout neighborhoods, whether they are through hangers or signs placed in the yards of those you’ve done general contracting work for. Trust us, as you continually put your name out there, you’re bound to start seeing more calls come in just because of recognition alone.
Lastly, you want to always impress your clients. As mentioned, word of mouth is perhaps the biggest driver of business to your company, and making sure that your workforce is adequately handling client needs in the best way possible is a surefire guarantee of new business. Put your name out there in the best light possible, and you’ll start to see a return on your investment.
Networking and Publication
Let’s say that you’ve started to accrue a little more funds, and your advertising budget is a bit larger than it once was. When starting a small business, the important thing is to find a way to use those resources to best improve your business, and that may be through the use of certain general contracting publications.
There are resources out there that serve to have lists of general contractors that provide a certain service, and they are often distributed to homeowners, or more specifically, your customer base. By being in these publications, a homeowner can look for your services at a moment’s notice, and you’ll have the benefit of being the person they call.
Ultimately, your goal is to be the one that people think of when they need a particular service. As a general contractor, you want to be out doing the business, not focusing on how you’ll be spreading the word. So by following the steps mentioned above, you will be able to market your business while you go about your daily work, thus not taking time out from your day.